Have you ever looked at a website and asked yourself “I wonder how they decided on those colors and that logo?” I thought it would cool to show a little behind the scenes look at the process behind branding my clients sites. I absolutely love bringing life to an idea.
Today I am going to take you on a little tour of the newly re-launched lifestyle blog, Western Glamour. I have a long history with this site, from day 1 to be exact. And its Editor-in-Chief is a long time client and friend. When Judy approached me about a re-brand and brand new site, I couldn’t resist. In theory the re-design should have been fairly simple but because the audience WG targets is very specific; the challenge was to create something fresh and relevant, avoiding the cliche “western” style.
This was decided quite by accident. I was playing with some watercolors to recharge and find a little inspiration when a combination of colors and some gold leaf created the most stunning texture. From this I was able to build the entire color palette to be used in WG’s branding and website design.
When dealing with a lifestyle/fashion brand, my goal is to play the perfect matchmaker with fonts. Fonts that fit the personality of the brand and the visuals used. For WG, we needed feminine but not fussy and sophisticated with a touch of rustic appeal.
The Website Layout
Judy really wanted WG to have the same flow as her other website, The Joy Trail so we chose the same layout and just customized the colors and image sections to reflect its own separate personality. Many of Judy’s readers frequent both sites so by doing this they have that familiarity with how the site works. Beautiful photos are a big part of what makes both sites special. We chose a layout that really showcased imagery.
The final result of this re-brand can best described as a breath of fresh air. A fabulous concept deserves fabulous packaging. Head on over to Western Glamour and explore this western lifestyle collective.